BeLonG To - Belong Carbon Thumbprint
Currently, it is estimated that mobile data networks in Australia contribute upward of 500,000 tonnes of CO2 every year. Belong has become Australia’s first accredited carbon neutral telecommunications provider – with all operations and products certified ‘carbon neutral’ at no extra cost to its customers.
The campaign launched with a TVC that drove consumers to the Carbon Thumbprint App; an AR app that uses data modelling to allow individuals to see the size and effect of their personal carbon thumbprint.
A contextual digital campaign also leveraged the carbon thumbprint modelling using pre-rolls, banners, in podcast and Spotify placements to calculate the carbon cost of the content they appeared in.
Deloitte Digital is a digital creative consultancy. We help brands and businesses become fast friends with the future in order for them to unlock new growth. New areas, of a new type of growth: growth with purpose and precision, speed and sustainability, innovation and impact. Growth with smarts, and heart.
