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BeLonG To - Belong Carbon Thumbprint

BeLonG To
18/09/2020
Advertising Agency
Melbourne, Australia
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Currently, it is estimated that mobile data networks in Australia contribute upward of 500,000 tonnes of CO2 every year. Belong has become Australia’s first accredited carbon neutral telecommunications provider – with all operations and products certified ‘carbon neutral’ at no extra cost to its customers.

The campaign launched with a TVC that drove consumers to the Carbon Thumbprint App; an AR app that uses data modelling to allow individuals to see the size and effect of their personal carbon thumbprint.

A contextual digital campaign also leveraged the carbon thumbprint modelling using pre-rolls, banners, in podcast and Spotify placements to calculate the carbon cost of the content they appeared in.


About Deloitte Digital, Australia

Deloitte Digital is a digital creative consultancy. We help brands and businesses become fast friends with the future in order for them to unlock new growth. New areas, of a new type of growth: growth with purpose and precision, speed and sustainability, innovation and impact. Growth with smarts, and heart.

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