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M&C Saatchi MENA’s evolution began in 1990 as an advertising hot-shop under the name of The Agency, which merged in 1992 with the Beirut-based BD&A group to join the Saatchi & Saatchi Worldwide network.

In the decade that followed, the agency became synonymous to major brand launches, awards and the developments of post-war Lebanon.

The agency became a household name.

Acquired by Quantum Group in 2000, the agency launched its branding division, Brandcentral, and media buying company Vertical – taking its style regionally and beyond.

A decade later the agency joined the independent M&C Saatchi Worldwide network.

M&C Saatchi MENA is now a 30-year-old advertising agency renowned for its creativity, awards, social responsibility and reputation, inspired by the network’s Brutal Simplicity of Thought.