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ANTYfest

23/10/2020
Advertising Agency
Yekaterinburg, Russia
3
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Agency / Creative
Production
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People are missing festivals, and festivals are missing people 

Organizers of Ural Music Night, a huge Russian festival, launched an international project to support the global festival movement and attract attention to the industry that has suffered a lot from the pandemic. 11 mini-sets — replicas of real stages and their surroundings, used at 11 festivals around the world — were hand-made to invite and entertain a very special audience — 8 000 ants. Actual ants. 

The idea was to recreate the spirit of a crowd, an irreplaceable element of any festival. The little insects — fortunately  — don’t have to follow the rules of social distancing. 

The project's website (https://antyfest.ru/en). is a kind of a map and “ant nest”. You can get to know more about music festivals all around the world and, maybe, pin a new must-visit event for planning your trips next year! 

While this year the music industry is on hold, festivals are looking forward to staying in touch with their fans. The website offers a few ways to do that: you can watch the 11 video reports starring ants (how it could have been if it wasn’t for the pandemic), feel the vibe of a gig, purchase the festivals’ merch, donate money to make future festivals possible. 


About Voskhod
Voskhod is an independent creative agency №1 in Russia. We are located in the heart of Russia - in Ekaterinburg, on the border between Europe and Asia.

Voskhod is advertising without any borders: geographical, national or genre ones. Our foreign and Russian clients have appreciated the effectiveness of advertising, where creativity and media are united. Our works have received high marks of international festivals and this is evidenced by 10 Cannes Lions and many other prestigious awards in the sphere of advertising.

To move beyond has been our constant motto since 1996.
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