Mental Health Motorbike

Mental Health Motorbike is a charity that offers mental health support to motorcyclists across the UK. Set up in memory of Dale Caffrey, the charity is aimed specifically at bikers who typically bottle up emotions and their struggles. Their aim is to prevent suicides across the country by creating a network of mental health first aiders at local bike garages, cafes, dealers etc, who can be reached in times of need. Anattic created a short promotional advert for the charity in partnership with Triumph UK and Bennetts Insurance to help promote their message and spread awareness of their work.

Directed by James Copson, the commercial captures a man stuck in a dark place, unable to find the motivation to move and get on with life. Endlessly scrolling through social media, he finds an ad for MHM and makes the difficult decision to reach out. Back with his bike, he is able to gain a clear head on the open road and reconnect with the world before meeting a mental health first aider for support. A biker himself, James understands the clarity of mind that comes with biking. How you forget worries and problems while concentrating solely on the road. James presents this in a dreamy, floating style of riding that presents relaxed and emotive riding.