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Le Col x McLaren: Project Aero

24/05/2021
Studio
London, UK
9
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Agency / Creative
Production
Post Production / VFX
Editorial
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Shot at breakneck speed, in only one day, Bild were tasked with delivering the real-time VFX content, technical engineering and onset management for the campaign shoot of McLaren and Le Col's new aerodynamic cycling clothing range - Project Aero.

Bild created the real-time environment inside Unreal Engine and mapped the scene onto three LED screens, rendered to the tracked camera's constantly moving perspective. As a result, a highly controlled visual environment could be created where the talent appears to cycle in an infinitely long light tunnel - a feat simply not possible in the real world. 

With the LED screens providing the in-camera visuals as well as the natural lighting and reflections onto the cyclist, the end result is a stunning visual achievement where the need for any compositing in post-production, usually required in a green screen pipeline, was completely eliminated. 

With Bild’s real-time VFX specialists working strategically to apply their renowned visual engineering skills, (powered by Unreal Engine’s built-in nDisplay system and the Mo-Sys’ Startracker system) the whole production was incredibly delivered within one week from the initial enquiry - and with only one day of actual shooting.

About Bild Studios
Blending technology and creative direction, Bild specialises in visual engineering and creative design for live productions.

Bild is the joint venture of experienced industry professionals Rowan Pitts and David Bajt.
With their combined experience they have worked with some of the the biggest acts, production houses and shows around the world, including concerts and tours for Beyonce, Lady Gaga, Jay Z and Red Hot Chilli Peppers, shows for major brands such as Nike, Samsung, Adobe, Mercedes, Cartier, Heineken, o2, and large-scale productions for Cirque de Soleil, Eurovision, Paris & London Opera Houses, Coachella, Glastonbury, and many more. 

MARS by Bild. London's premier virtual production facility dedicated to technical precision, designed and run by experienced workflow professionals.

After a successful pilot in summer 2020, we are now ready to launch our new MARS virtual production facility in London, this June. MARS is backed by decades of experience with proven workflows for real-time VFX pipelines and advanced video systems for some of the largest video installations in the world. It is the culmination of this highly niche expertise, precise approach and degree of experience that sets MARS apart.

Bild, the creators of MARS, have a reputation for being the ‘watchmakers’ in their field. Their world-class expertise in Unreal Engine, Notch, disguise and specialised industry tools in combination with bespoke engineering for tracking solutions, server hardware, display technologies and AV infrastructure has earnt them this prestige position.

MARS is the unique combination of this highly trusted experience with a physical virtual production stage. Innovation and R&D are central to the ‘MARS by Bild’ ethos and we seek to utilise MARS to continually develop leading innovation within the Virtual Production workflow.
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