TheSelf-ExamEmoji
80% of breast cancer tumors are self-detected. In the Middle East the topic of breast cancer is still taboo, so we needed a powerful and instantly recognizable way to remind every woman to do self-exams every day. Something simple that every woman in the world could relate to on a daily basis, and something that will remind them to do their self-exams every day.
To remind every woman to do self-check ups every day, we asked them to check out an emoji who has her arm raised for a very important reason.
We gave this familiar emoji a new meaning in women’s lives by creating a daily reminder to do self-exams.
The idea started with a post on social media raising a question regarding this emoji. Have you ever wondered the reason why this emoji has its arm up? She is doing a self-exam and reminding every woman to do a self-check up as well.
We took the idea even further, and created the first self-exam tutorial led by an emoji, teaching women in the region how to do self-check ups.
Creative to the Core describes our character and the mantra we live by. We believe that Creativity is inspired by an understanding of human nature. It is the tool we use to give brands a competitive advantage and a foresight that gives life to ideas that set potential free. Our focus is to Create Behavior and to be Driven to be the Best. Steadfast we will always remain in our aim of ever evolving, always learning with an unwavering belief that we are only successful when our clients are successful. At home in the MENA region we will always be; it is our heartbeat, our culture, our expertise and our identity.
