senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA

ESTRELLA JALISCO - Share For Good

null
15/09/2021
Production Company
Los Angeles, USA
5
Share
Agency / Creative
Production
SIGN UP FOR OUR NEWSLETTER

Estrella Jalisco, a beer imported from Mexico by Anheuser-Busch InBev, wanted to change what happens when someone searches “Mexicans are…” online. Initially, the search would auto-fill with negative phrases like “lazy” “loud” “animals” and “ugly.” At the culmination, the auto-fill transformed to words like “caring” “great” and “passionate.” To facilitate this transformation, U&U worked with a team of Mexican-American artists to create Facebook pages, Instagram campaigns, and websites that contributed to a viral movement. This influx positively influenced auto-fill results in a truly remarkable way. With U&U, Estrella and DAVID created a campaign video called “Share for Good,” that describes the project in full.

About Unicorns & Unicorns

Unicorns & Unicorns is a BIPOC, LGBTQIA+ women owned and led creative studio specializing in the development, design and production of content across entertainment, advertising, and tech.

With representation, sustainability, social change and collaboration as core values, Unicorns & Unicorns delivers world-class content in unprecedented ways.


SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0