I'm okay.
Childrens Welfare is a Danish kids hotline and chat, that allows kids to have a professional they can reach out to, and get help and counselling for big and small challenges. As society is developing and becoming more diverse, they want to more visible towards kids and young people with ethnic minority.
For this purpose, we decided to build a campaign around a short film, that follows the three main characters Aya, Salim and Caro.
The film was seen more then 60.000 times, and the viewers that were directed into Childrens Welfare webpage, spent more then 9 minutes in average exploring their webpage.
See the whole film here: STILLE ROLIGT
Inclusion is not a trend, it’s a global mission.
The world has changed. We are fortunate to live in the time of connectivity, a click of a button can take you anywhere, from discovering a new recipe for baba ghanoush to making friends on the other side of the planet. We have all been developing inclusive habits without thinking about it. Habits born from curiosity for the people and the cultures around us.
With inclusive marketing you Liberate multicultural groups from being excluded and minoritized.
Expanding your vision opens a new dimension of your brand. Often brands are afraid to disengage from the comfort of their familiar surroundings, leaving a large group of people feeling overlooked in advertising and marketing activities and in society as a whole. In Denmark alone more than one million citizens have a multicultural background. More than every fifth Dane have migration heritage and the trend is identical in most European countries. Yet the media language is still primary uniform.
Liberate your brands full potential.
Before we go into further details, let us just clarify, we do inclusive communication and creatively bridge brands with diverse audiences. We don’t do etnomarketing, which for us is no different than the problem we are trying to fix. Inclusion is not something you do, we deeply believe it is part of who you are which shows in our behaviour. Collectively, we can create the needed representation, encourage the understanding of cultures and build a welcoming society for all.
Our promise to you is that our work is always:
Positioned by Knowledge
Spurred by Cultures & Communities
Led by Strategy
Driven by Creativity
Welcome everyone. We are Liberate.
