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League of Legends - Wild Rift

League of Legends
16/11/2021
Digital Agency
Darlinghurst, Australia
22
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Brand
Agency / Creative
Post Production / VFX
Music / Sound
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Sydney design studio New Holland Creative have directed and produced a stunning flagship campaign trailer for the launch of RIOT Games ‘League of Legends – Wild Rift’ mobile game, in partnership with BBH Singapore.

The film – a dream-like journey unveiled in 180 degrees – takes the viewer through the mythical League of Legends backstory, as part of a global launch campaign for Riot’s next chapter of the blockbuster game.

The spectre of Viego transforms into a powerful, unliving wraith tortured by an obsessive longing for his centuries-dead queen. He now stands as the Ruined King, controlling the deadly Harrowings as he scours Runeterra for anything that might one day restore her, and destroying all in his path as the Black Mist pours endlessly from his cruel, broken heart. But hope remains in the form of the Sentinels, who battle against the dark.

The assembled creative team at New Holland covered all aspects in directing this collaboration with Riot Games and BBH Singapore, from initial concept art, storyboarding, edit, animation, Houdini FX, through to final compositing at 3K.

About New Holland Creative
Grounded as a creative entity, New Holland has been established as a studio specialising in design and motion to clients in advertising, broadcast branding and feature film.

New Holland has a talented team of design directors and animators, who each share the common goal of offering the best solution to fit the visual and strategic goals of the client.

Our headquarters may be in the hub of Darlinghurst, Sydney but our studio prides itself on having no boundaries and a nimble, creative team.

With over 20 years of award winning industry experience, our aim at New Holland is to continue to work across many disciplines, ensuring that an innovative and creative solution is the common thread amongst our work.

New Holland is driven to collaborate with clients that need our well-rounded capabilities in concept development, graphic design, animation and project supervision.

We select to team up with the leaders in their respective expertise of editing, visual effects and post production to create evocative, stimulative visuals.

Enjoy discovering New Holland.
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