Hudson's Bay Foundation | Charter For Change
As Canada’s oldest company, Hudson’s Bay is working to reconcile its past and is committed to change for a more equitable future for all. 351 years after Hudson’s Bay Company was granted its Royal Charter, Hudson’s Bay Foundation marked the anniversary with a new one: a promise to accelerate racial equity by changing how we invest in communities. Beginning with a 10-year, $30 million commitment, we helped them embark on a generation of change.
We make doing what’s right relevant to culture, impossible to ignore, and beneficial to all.
We’ll help you uncover your brand purpose, then market it with the same (or more!) creativity and passion that an agency brings to any product. To drive consumers to act, attract new talent and contracts, and create brand loyalty.
We work within the existing systems—capitalism and culture—to create change at scale. We know (and can prove) that you don’t have to sacrifice your bottom line to benefit society.
Just do what we do:
Imagine better
