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We Will Become Better

09/02/2022
Advertising Agency
Yekaterinburg, Russia
16
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Agency / Creative
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Post Production / VFX
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In July 2020, Vladimir Putin changed the Russian constitution to ban same-sex marriage with an amendment that explicitly defines marriage as between a man and woman. It has encouraged a wave of hate crimes including beatings, rape and torture that continue to this day.

One year on from the constitutional change, we released a film to challenge these offensive portrayals of same-sex relationship with a simple message: ‘Love is everyone’s right’.

This is the first Russian LGBTQIA+ film in years that actually portrays a gay relationship and the country’s first anti-homophobic project.

We collaborated with the most talented and openhearted creative minds all over the world to manifest a universal human right to love. Loving fearlessly and freely is a privilege that is outrageously unavailable to the members of Russian LGBT+ community.

About Voskhod
Voskhod is an independent creative agency №1 in Russia. We are located in the heart of Russia - in Ekaterinburg, on the border between Europe and Asia.

Voskhod is advertising without any borders: geographical, national or genre ones. Our foreign and Russian clients have appreciated the effectiveness of advertising, where creativity and media are united. Our works have received high marks of international festivals and this is evidenced by 10 Cannes Lions and many other prestigious awards in the sphere of advertising.

To move beyond has been our constant motto since 1996.
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