Maple Leaf Foods | unCanadian
Working with Maple Leaf Foods and Feed Opportunity, we reframed not caring about food insecurity as something that goes against Canadian values, i.e. equity, compassion and inclusion.
If 4 million Canadians didn't show up to a hockey game, we'd notice. So why aren't we noticing the 4 million Canadians who face food insecurity? That's simply... #unCanadian.
We make doing what’s right relevant to culture, impossible to ignore, and beneficial to all.
We’ll help you uncover your brand purpose, then market it with the same (or more!) creativity and passion that an agency brings to any product. To drive consumers to act, attract new talent and contracts, and create brand loyalty.
We work within the existing systems—capitalism and culture—to create change at scale. We know (and can prove) that you don’t have to sacrifice your bottom line to benefit society.
Just do what we do:
Imagine better
