McDonald's - Behind-the-Scenes

What you’re seeing is a 100% CG environment on a Virtual Wall in a studio. Everything was captured in camera. In a collaboration between Feels Like Home, Alter Ego, PIXOMONDO, and William F. White International Inc., Matthew Manhire & David Whiteson spent 9 weeks creating the McDonald's’s interior and exterior. The days of filming inside a fast food restaurant, small retail or big box store may soon be behind us.