Google / Black Pound Day - #SpendBlack
Google takeover every ad spot in the Observer Magazine on November 21st to promote Black Pound Day, a movement which encourages shoppers to spend their money with Black-owned businesses.
The campaign used every inch of advertising space in the Observer Magazine to champion different Black-owned businesses across the UK, using powerful images, arresting statistics, and personal narratives to drive consumers to spend with these enterprises. Quiet Storm developed the entire campaign, from strategic platform, to creative idea and production.
Black Pound Day aims to address the economic inequalities Black business owners face. The movement is looking to boost economic opportunities for Black communities by encouraging shoppers to “#SpendBlack” on the first Saturday of each month. Using the slogan “Your Spend Has Power” the campaign encourages consumers to locate and spend with Black businesses which can be found on Black Pound Day’s directory. Google has struck a wide-ranging partnership with Black Pound Day which includes the Observer Magazine ad takeover, and ad space in Stylist magazine.
Founded by Trevor Robinson OBE in 1995, we’re a purpose led, employee-owned creative agency. We believe in the power of creativity to positively transform businesses, lives and society.
We call this Creativity With Purpose. Like creating moments of childlike happiness with Haribo, or addressing gender disparity with Women’s Equality Party.
What makes us unusual?
Taking ownership
Quiet Storm is employee owned. We are all partners in the business which means everyone has a personal vested interest in the success of our clients.
We also produce all our own work. Films directed by the very people who created the idea means nothing gets lost in translation resulting in more impactful work.
Different perspectives
With a team that comes from all walks of life, along with our network of young creators, we deliver fresh ideas which achieve better results and connect powerfully with real people in the real world.
Actions over words
We consistently deliver transformative business results, we run our own not for profit organisation ‘Create Not Hate’, we’re soon to announce B-Corp status, we’ve committed to Ad Net Zero by 2030, and we have a 25-year history of powerful pro-bono charity work.
