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RED Center - In the Name of Honor

RED Center
21/04/2022
Creative Agency
Copenhagen, Denmark
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In the name of honor, is a campaign based on true stories provided by women that are currently living under protection at RED Center safe houses. 


Scandinavians and the UK are among the leading pioneers to work pro actively with honor based violence. But in a global context it is overlooked and often diminished to either cultural or religious tradition. In worse case scenarios, identified as domestic violence, overlooking the danger that comes from e.g. protecting the families honor.


Honor based violence prevent especially women but also people in general from following their dreams, listening to their heart. Simply being able to enjoy an independent life. It contradicts with the individuals basic human rights.


We hope that with this campaign not only will it support people in Denmark, but equally encourage global awareness towards the challenges that especially countless women find themselves within.    


About Liberate.

Inclusion is not a trend, it’s a global mission.

The world has changed. We are fortunate to live in the time of connectivity, a click of a button can take you anywhere, from discovering a new recipe for baba ghanoush to making friends on the other side of the planet. We have all been developing inclusive habits without thinking about it. Habits born from curiosity for the people and the cultures around us.


With inclusive marketing you Liberate multicultural groups from being excluded and minoritized.

Expanding your vision opens a new dimension of your brand. Often brands are afraid to disengage from the comfort of their familiar surroundings, leaving a large group of people feeling overlooked in advertising and marketing activities and in society as a whole. In Denmark alone more than one million citizens have a multicultural background. More than every fifth Dane have migration heritage and the trend is identical in most European countries. Yet the media language is still primary uniform.


Liberate your brands full potential. 

Before we go into further details, let us just clarify, we do inclusive communication and creatively bridge brands with diverse audiences. We don’t do etnomarketing, which for us is no different than the problem we are trying to fix. Inclusion is not something you do, we deeply believe it is part of who you are which shows in our behaviour. Collectively, we can create the needed representation, encourage the understanding of cultures and build a welcoming society for all.


Our promise to you is that our work is always: 

Positioned by Knowledge

Spurred by Cultures & Communities

Led by Strategy

Driven by Creativity


Welcome everyone. We are Liberate.


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