Icebreaker - Move to Natural
After moving to New Zealand at 17, Drew Lightfoot returned a few decades later for an opportunity to celebrate exploration through a brand he’s always proudly worn and trusted, Icebreaker.
“Running has always been a means of exploration for me. I was lucky to move to New Zealand at 17 for my first break in TV where I fell in love with the place and the people. I picked up an Icebreaker hoodie back then that lasted another 17 years. I was hard on it, running in it consistently—it never smelled, piled, or showed any signs of wear. It looked as good as the day I bought it... until I lost it.” - Drew Lightfoot
Welcome home! You’ll like it here. Someplace Nice is a full service production company built on the tenets of mutual respect and understanding, to forge a new path forward, leaving no one behind.
The proof is in the portfolio – collaborating with clients, talent, and agencies across Canada as well as internationally – our track record speaks for itself.
At Someplace Nice we know that the best stories are found in the margins, beyond the borders and barriers – we use our expertise to connect those narratives with the right people to craft meaningful work. We go beyond full service, working in the trenches with you every step of the way to ensure that we all end up Someplace right. Someplace further. Someplace Nice.
Our directors are world class, award winners, and are representative of the diversity that each of us sees in the world around us.
So follow us, we’ll show you…
