The public just want really boring bikes brands in their lives, don’t they?
We’ve been making Mango famous for a while. Year-on-year sales are up and website traffic is crazy. We created the positioning ‘bikes for non-cyclists’, and have been making campaigns about it ever since.
Insight
People like to be noticed, even if they say they don't.
Our idea
Bikes with an attitude, bikes with an opinion.
Fame
We’ve been working with Mango since Jan 2020, and they’re now the fastest growing bike brand in the UK. We're obviously taking all the credit and it's squarely down to the advertising 😀. In reality it's been a combination of factors with advertising playing its role. Long may it continue.
Famous brands sell more, more often to more people. We* make brands burn brighter than ever before.