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Mango Bikes - Bikes With Attitude.

Mango Bikes

11/07/2022

Mellor&Smith

Design Agency

London, UK

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11/07/2022

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Agency / Creative

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The public just want really boring bikes brands in their lives, don’t they?

We’ve been making Mango famous for a while. Year-on-year sales are up and website traffic is crazy. We created the positioning ‘bikes for non-cyclists’, and have been making campaigns about it ever since.

Insight
People like to be noticed, even if they say they don't.

Our idea
Bikes with an attitude, bikes with an opinion.

Fame
We’ve been working with Mango since Jan 2020, and they’re now the fastest growing bike brand in the UK. We're obviously taking all the credit and it's squarely down to the advertising 😀. In reality it's been a combination of factors with advertising playing its role. Long may it continue.

Mango Bikes, Have Fun Campaign - Ad Campaign by Mellor&Smith - Paul Mellor

About Mellor&Smith

Famous brands sell more, more often to more people. We* make brands burn brighter than ever before.

Have you ever been so effective that you sold out of everything? Our clients have. Bare shelves, supply chains unable to keep up, businesses doubling in the blink of an eye and demand outstripping supply. Good problems to have. All because we made them famous.

The fact is, 89% of the work out there is ignored.

Guff. Vanilla. Wallpaper. Bland. Meaningless.

Treating the public with contempt.

If you want fame, you need to: start a fire, break the rules, jump off the deep-end, rock the boat, stick your neck out, trust your gut, get uncomfortable, turn it up to 11.

You have to want to get noticed.

Strike a match, light the catalyst, watch it burn brighter than ever. Fame.

* That's Mellor&Smith, not the royal 'we'.

And remember take our Fame-o-Meter here. Discover how famous your brand is, and could be.

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