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Rayvn - Your Simple Isn't Simple.

Rayvn
11/07/2022
Design Agency
London, UK
32
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Brand
Agency / Creative
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​How do you get people to realise there’s no time for learning curves in a crisis?

Rayvn are a critical events management business. “Holy Moly! Call in for bandage reinforcements - Hugo slipped on a cucumber sandwich at the JPMorgan Summer party” That ain’t what Rayvn do. Rayvn is a simple app that allows companies to predict, effectively manage and successfully resolve a crisis or critical event that could mean life or death.

Insight
Complexity always feeds a crisis, but preparation feeds simplicity.

Our idea
Emailing 30 people at the same time, dead easy. Try emailing 30 people at the same time, all while your desk is on fire, not so easy. Simple isn’t so simple in a crisis.

Fame
This was Rayvn's first foray into international expansion. Launching in Amsterdam where they had zero unprompted awareness, it generated a huge increase in web traffic. And the inbound sales have been off the charts. Simple.


Rayvn Crisis Management App - Ad Campaign by Mellor&Smith - Paul Mellor


Rayvn Crisis Management App - Ad Campaign by Mellor&Smith - Paul Mellor


Rayvn Crisis Management App - Ad Campaign by Mellor&Smith - Paul Mellor


Rayvn Crisis Management App - Ad Campaign by Mellor&Smith - Paul Mellor



About Mellor&Smith

Famous brands sell more, more often to more people. We* make brands burn brighter than ever before.

Have you ever been so effective that you sold out of everything? Our clients have. Bare shelves, supply chains unable to keep up, businesses doubling in the blink of an eye and demand outstripping supply. Good problems to have. All because we made them famous.

The fact is, 89% of the work out there is ignored.

Guff. Vanilla. Wallpaper. Bland. Meaningless.

Treating the public with contempt.

If you want fame, you need to: start a fire, break the rules, jump off the deep-end, rock the boat, stick your neck out, trust your gut, get uncomfortable, turn it up to 11.

You have to want to get noticed.

Strike a match, light the catalyst, watch it burn brighter than ever. Fame.

* That's Mellor&Smith, not the royal 'we'.


And remember take our Fame-o-Meter here. Discover how famous your brand is, and could be.
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