senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA

Save A Lot - Like, a lot a lot

Save A Lot
18/07/2022
Advertising Agency
Portland, USA
9
Share
Brand
Agency / Creative
Production
SIGN UP FOR OUR NEWSLETTER

Hip Hop and a mainstream discount grocery store chain don't seem to go together, but we went ahead and did it. Because to rebrand Save a Lot and take it from the bottom of the consideration set to the top, we had to have their grocery store not act like a grocery store.To get people to take notice, we created a legitimate hiphop song with artist, Tamara, and a music video directed by Andrew Kirsch, best known for his Taylor Swift videos. The result was an original song with an ear worm of a lyric, baked in the premise that at Save A Lot, you save a lot. Like, a lot a lot. The song had over 4 million views on YouTube, and organic social posts had over 283K views. The song even became a Karaoke number.

About VIA
At VIA, we believe that everything transformative begins with a fresh perspective. We all need one. It keeps us honest, it keeps us in the moment, and it keeps us moving forward. Maybe it’s also the secret sauce that’s allowed VIA to remain as an independent agency. Or maybe it’s the lobster.

Either way – let’s see what it can do for you.
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0