Ritz Cracker / Elvis - One Thing We Can All Agree On

“One Thing We Can All Agree On” its first campaign in several years for Mondelēz-owned savoury biscuit brand Ritz as they launch a new brand platform with the creative agency ELVIS.

With the power to break it out of its seasonal heartland and make it an enabler for people to get together at any time.

Creatively, the campaign taps into the idea that no two people are the same, but if there’s one thing that unites us, it’s the deliciousness of a Ritz cracker. A series of executions allude to the conflict-resolving prowess of a coin toss, positioning the Ritz cracker as the ultimate problem-solving device, with a solution that works for everyone. Each ad features the endline “One Thing We Can All Agree On”.

The campaign, which is running across Facebook, Instagram and Twitter, harnesses bold, dynamic macro shots and split-frame food imagery, overlaid with copy which playfully intersects contrasting views around the cracker.