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Baha Mar - Life Spectacular | Couples

Baha Mar
24/08/2022
Digital Marketing Agency
New York, USA
6
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Brand
Agency / Creative
Production
Post Production / VFX
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As Baha Mar’s agency of record, Mod Op created the brand strategy and a $25M launch campaign announcing the property as a new kind of Bahamian destination, offering the perfect vibe for every type of luxury traveler. We tied the three hotel brands together under the Baha Mar umbrella with the simple but evocative tagline—Life Spectacular. We shot on location for two hero TV spots which feature one couple's vacation through two distinct lenses: the husband narrates his spot as a romantic getaway, while the wife narrates her spot as an enriching and relaxing family vacation. Each of them finding their own kind of spectacular Baha Mar moments. We continue to work hand-in-hand with the Baha Mar team to strategize and produce creative across every marketing touchpoint: from TV, digital, e-mail, print and OOH to on-property channels such as in-room videos, print collateral, wayfinding, signage, and branding for Baha Mar restaurants and events.

About Mod Op
At Mod Op, everything we do starts with understanding our clients’ marketing opportunities. Then, we identify the unique methods to help them achieve those goals. That may mean launching a complete, integrated advertising and PR campaign or tapping into some of our more specialized expertise for a given project.

We have experts in B2C and B2B communications with deep industry experience in consumer and lifestyle products, energy, media and entertainment, technology and travel and hospitality.

We’re in New York City, Miami, Kansas City, Dallas, Portland, Los Angeles and Panama City, Panama.

We are thoughtful. We are purposeful. And yes, we’re creative, too.

We’re Mod Op. And that’s our M.O.
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