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Walkers - Blindfold Taste Test

11/08/2014
Advertising Agency
London, UK
113
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The Great British public will see Gary Lineker unveil Walkers 6 new finalist flavours for their Do Us a Flavour campaign. In a parody of blind taste tests, we see Gary challenge blindfolded participants to try the crisps and the dishes they were inspired by and see if they can tell the difference. There are six new ads, supported by Digital, Social and Outdoor activity. Each ad focuses on one of Walkers new flavours - Cheesy Beans on Toast, Hotdog with Tomato Ketchup, Pulled Pork in a Sticky BBQ Sauce, Sizzling Steak Fajita, Chip Shop Chicken Curry and Ranch Raccoon. In the Ranch Raccoon ad he challenges someone to taste test the flavour compared to a real life raccoon. After feeling and smelling the animal, the courageous volunteer takes a crisp and eats it exclaiming that he thinks that the crisp is actually the real thing, much to Gary’s dismay. The first airing is tomorrow night. The six finalist flavours are now on shelf and up for public vote at walkers.co.uk, one of which will be crowned the UK’s first Flavour Millionaire and scoop the £1million prize.
About AMV BBDO

AMV BBDO is the biggest agency in the UK by billings and has been for 21 years running. But being big doesn’t slow us down.

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We’re breaking new ground in winning more global awards for our work than any other UK agency, to fly the flag for UK advertising around the world.

But above all, our people continue to thrive from our belief that happy people make great work. 

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