MTV Soundchain - Title Design

Resistance Partners Creative Director, Ross Cairns turned to Coffee&TV to design titles for new MTV show Soundchain . DJ and presenter, Zane Lowe, hosts new MTV series, Soundchain, featuring live performances and in-depth interviews with some of the biggest and most exciting names in music. Created in partnership with Relentless Energy Drink, the music chat show profiles a variety of bands from Kasabian and Nas to Biffy Clyro and Queens Of The Stone Age. Steve was asked to design and animate a title sequence based on the series’ sound wave logo. “The sound wave motif reinforces the concept of musical influences and inspirations connecting bands and artists through a sound chain, linking them across generations and genres.’, explains Steve ‘We wanted to represent the fluidity of these connections through a graceful but dynamic animation with pulses of energy as you watch the chains develop and connect.’