Deloitte - Connecting leaders with the power of analytics

An action-packed day of inspirational talks, interactive panels sessions, educational workshops and networking opportunities

Experience Analytics

AI and analytics are changing the world we live in. It’s become embedded into our lives as individuals and in society as a whole. The question for the CEOs and Senior Executives of the world is: how can (and should) we be using them in business?

In line with Deloitte’s positioning as a thought-leader in this field, they host an annual event for such a C-Suite audience. This is Experience Analytics – one day dedicated to the biggest topics in AI and analytics, to help businesses thrive in this state of change.

The big topics

Experience Analytics is centred around these themes:

- Human + Machine: Is all about the Adoption of A
- Know Your Customer: The customer experience and interface
- Disrupting the Status Quo: AI for good or The AI revolution and it’s sustainable connotations
- Ethical, Private and Secure: Is all about data and cyber security

Changing with the times
Just as our client, their sponsors, partners and guests are moving with the times… we’ve continued to move the needle in our role as the creative agency behind this event.

In our second year delivering Experience Analytics, we continued to evolve the event identity integrating it into narrative, environments and interactive experiences to deliver something unique and engaging for 2019. The result was an action-packed one-day experience with star speakers, breakouts, an escape room, the event’s first ever hackathon, and 45 different opportunities to see the key themes in action.

Let the audience drive the experience
We took an ‘insight-driven’ approach, living and breathing the very essence of this event: unlocking the potential of analytics.

We collected and analysed data for valuable insights. We also crowdsourced content prior to the event – resulting in an experience and agenda that the audience could own for themselves. We designed 2-4 simultaneous sessions in nearly every time-slot. The delegates could build their own agenda and explore the topics that mattered most to them. All of this was bookended by keynotes from Deloitte and their lead sponsor, Google Cloud.

Real-time data shaped delegate journeys

We collected audience tracking using smart wearables. By getting a readout of people’s movements around the venue, we quickly learned the popular routes and hotspots that allowed us to dynamically respond to our guests needs onsite.

Personalised, interactive experiences

Smart wearables and name badges, helped individuals to navigate the day’s packed agenda, swapping details during networking time by simply tapping two devices together. They could also collect takeaway content via their email using contactless pads at stands around the exhibition hall.

Tune in with comfort

To give delegates greater freedom, we also made it easier for them to get the most out of the different sponsor sessions that were running across the day in the exhibition hall. We set up silent disco headsets with multiple channels so that delegates could easily tune into the presentation happening in front of them – without the distraction of their bustling surroundings.

Future of Work Escape Room

An exclusive escape room constructed an intense scenario that could only be solved with the help of AI and analytics. Teams of 8 delegates had 1 hour to save the company in the scenario (Disrupted Ltd.) by reinventing the way they run the business.

The aviation Hackathon

Teams were challenged to boost the efficiency of air traffic to reduce delays, optimise capacity and sustainability, and improve safety using real-time positional data.