McDonald's - McCrispy® from McDonald's
The new McCrispy® from McDonald's has arrived and it’s here to stay! It’s been great to help launch this to all the chicken lovers out there through our latest innovative email.
We used interactive hotspots to display information about ingredients, so customers can dig into what makes up a McCrispy®. Tap a plus sign within the email to reveal more about the Sourdough style bun, Black pepper mayo, Crispy coating, 100% chicken breast fillet or Iceberg lettuce.
On top of being fun for users, tracking these interactions helps us review how the dynamic content performs so we can ensure the email delivers.
We are multi-award winning independent CRM agency, Armadillo. Our mission is to give our clients the advantage: by unlocking potential in their martech to create more valuable relationships with their customers.
We’ve built Armadillo by creating the freedom for our teams to think differently – about every client, and every customer. Our people are experts in strategy, creativity, data and technology, with a cultural bias for action. We blend this expertise individually for each of our clients, to create the most effective CRM solution, and implement it at pace.
