BMW - BMW - Break the Norm

The BMW XM is a high-performance hybrid SUV that breaks from tradition, so it’s only fitting that its launch commercial is equally as daring.

The film is narrated by, composed by, and features six-time Grammy-nominated musician Christian Scott, also known professionally as Chief Xian aTunde Adjuah.

“Normal? What’s normal?” we hear him ask, as dark and dramatic shots flash between glimpses of the new model car and visual imagery of his successful career to date. “Watch as we take the best from the past and shape the future”, is the lasting message.

Ambassadors was brought in by Berlin production company EASYdoesit and director Chehad Abdallah, whose special script needed the right VFX partner to bring the film to life.