Erwin Fraterman provides a voice in Plan International’s “Because I’m a Girl” Campaign

Hear our voices. The new call-to-arms ad from Plan International, edited by jumP’s Erwin Fraterman, implores you to do just that. Slow motion cuts of girls in agony play over audio the trauma girls face in developing countries every day. But Fraterman presents us with hope, by empowering the girls and letting their shouting voices finally be heard. The spot, directed by Zach Canepari, is a piece in Plan International’s mission to promote the problems of thousands of girls who are unable to speak out themselves. Join Plan International’s “Because I Am A Girl” campaign here. You can make a difference and fight for girl’s rights.