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Luis Moreno Makes Editorial “Magic” with Coldplay

06/11/2014
Editors
Los Angeles, United States
19
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Veteran director Jonas Åkerlund and jumP NY’s Luis Moreno create a magical world for Coldplay’s newest single. Stylized in the vein of a black and white silent film from the 1920’s, “Magic” stars Crouching Tiger, Hidden Dragon actress Ziyi Zhang as flapper magicienne Cecile. Coldplay front man Chris Martin plays dual parts, in the role of Claude, Cecile’s “mustachioed husband, the famous but drunk magician,” as well as Cecile’s doting assistant, Christophe. The beautiful Cecile works on her act with the besotted Christophe as husband Claude grows increasingly jealous. At the finale, Cristophe reveals some illusions of his own, including levitation, to woo the object of his affection. With masterful editorial, Luis captures the quick scene transitions and interjected subtitled cards of the silent film era. Moreno and Åkerlund are frequent collaborators, with the pair previously making music video magic for stars like Beyoncé and The Rolling Stones, as well as the Grammy-winning Paul McCartney documentary “Live Kisses.”
About jumP

jumP is an award-winning, bi-coastal creative editorial boutique focusing on commercials, features, short films, music videos, and emerging media content. jumP works with a wide range of directors, agencies and top tier brands, continually delivering powerful, emotional, and visually inventive results. The company roster includes partner/editors: Luis Moreno, Michael Saia; editors: David Trachtenberg, Patrick Griffin, Troy Mercury, Erwin Fraterman, and David Johnston. #FreeTheBid with Jump editors Kadie Migliarese and Kristin Yawata. 

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