Experience ‘all the feelings of football’ with Google Pixel. In this campaign for their Pixel 7 smartphone, the Glassworks VFX team helped the tech giant to visually represent all the emotions connected to the beautiful game – from suspense captured in a single bead of CG sweat to the awe of a moment spreading through a supporter's brain via CG synapses.
The campaign, brimming with hidden VFX and seamless transitions between scenes and phone screens, also provided opportunities for full CGI shots and particle simulation FX, including the atmospheric trail left by a ball in outer space or the explosion of passion energy from a young fan somewhere in England.
Glassworks is an award-winning creative studio with locations in London, Amsterdam and Barcelona.
For more than 25 years, we have developed visual content for all platforms through creative services such as concept development, live-action production, visual effects, CGI, compositing, design, 2D and 3D animation, colour grading, premium finishing, and emerging technologies including VR, AR, and live experiences.