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Christian Louboutin - Miss Loubi Snow

Christian Louboutin
15/12/2022
Design & Motion Studio
London, UK
33
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Agency / Creative
Production
Music / Sound
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Welcoming the Season of Joy: Puig and the Badgers' Christmas Tradition Continues



In the heart of 2022, the Badgers teamed up once more with Puig, embarking on their much-anticipated holiday tradition—the most enchantingly 'Christmassy' campaign of the year!



The Inspiring Brief



Our mission was nothing short of magical—to transform an old-fashioned fairground into a luminous and vibrant 'Loubified' wonderland. Guided by our latest character creation, the whimsical 'Miss Loubisnow,' we ventured to create an awe-inspiring world where CGI and animation coalesced harmoniously.





The Grace of Miss Loubisnow



On a snowy Winter's night, Miss Loubisnow took centre stage, gracefully hosting and guiding visitors through five extraordinary Christian Louboutin rides. Each ride showcased the classic and new beauty products collection for 2022, providing a captivating focus on the individuality and unique aesthetics of each range.





A Festive Fairground Extravaganza



Nestled amid the enchanting landscape of trees, starlit night skies, and twinkling Christmas lights, the gloriously festive fairground carousel stood as the centrepiece of the campaign. Within each ride, the elegant and diverse Christian Louboutin products were meticulously integrated, allowing them to tell their own magical stories—eagerly inspiring excitement and anticipation for the Christmas gifting season.




Unveiling a Masterpiece



Dedicating six months to crafting this visually striking and imaginative Christmas Campaign, the Badgers embarked on an artistic journey that resulted in over 150 deliverables. As the world prepared to set its wheels in motion, we plunged ahead with relentless innovation, immersing ourselves in a wondrous new world.





Taking Flight on Social Platforms



The campaign extended its wings across diverse platforms and modes of publication, necessitating a plethora of assets in various formats. This meticulous approach ensured the broadest reach across retail and social media, captivating hearts and spreading the joy of the season far and wide.




The Timeless Christmas Tradition Continues



In this joyful union of creativity and celebration, Puig and the Badgers once again kindled the spirit of Christmas with a campaign that warmed hearts and kindled imaginations. Amid the hustle and bustle of the holiday season, we revealed the creation of an enchanting wonderland—a timeless Christmas tradition that continues to weave its magic year after year.

 

About Velvet Badger
Designing for the future. We shape human interactions with content and technology while crafting experiences that are meaningful, emotional and transformative.

Who is Velvet Badger?

We are an independent, strategic & creative agency that specialises in the evolution of brands through prescient applications of technology, storytelling and community.

Forward-thinking, passionate and dedicated. We offer our clients innovative solutions to maximise their potential for an ever-evolving world.

Diversity of thought

We evolve and succeed through our diversity of thought, perspectives, backgrounds and experience. We strive to foster a creative, innovative, and above all supportive work environment that encourages collaboration and open communication. Mutual respect and trust are essential to success, so while our methods and outputs will always evolve, our core values will always remain steadfast.

Evolving Perfection

Our Philosophy is 'Evolving Perfection'. We deliver better by striving for excellence in everything we do. Perfection is not a constant, as the world evolves so do the ideas of 'better' and 'best'. We must be willing to adapt, learn and improve; we must always push ourselves to be better, beyond best. 

We always seek to create work that is genuinely exceptional and unique, achieving new ways to solve our client’s challenges and surpass their expectations.
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