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Innis & Gunn - Sky Pa

Innis & Gunn
04/01/2023
Advertising Agency
London, UK
5
Share
Agency / Creative
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The Challenge 

Making it rain with Innis & Gunn - Launch its new ‘AdventureCapital™’ crowdfunding scheme with an impactful stunt that would bring the brand’s experimental origins to life. 


The Manifest Approach 

We created Sky.P.A -  the world’s first beer made from water harvested from Scottish clouds, driving national conversation and over £2.5m in investment from beer fans.


Driving Investment through Innovation 

Innis & Gunn briefed Manifest to launch its new ‘AdventureCapital™’ crowdfunding scheme to support its growth and to open a new beer kitchen centred around innovation. 

To bring to life the brand’s heritage of experimentation, we created Sky.PA - a new brew made exclusively from water harvested from Scottish clouds. This positioned Innis & Gunn as an innovative and exciting brand that investors and beer fans would want to be a part of. 

We commissioned a unique weather kite to collect the water and the team set to work creating the fresh new brew. 

Ahead of announcing to business, lifestyle and trade press, we hosted an investor and media event where people could into speak directly to founder Dougal Sharp about the raise and campaign.

The raise drove a total of £2.5m in the 30 day raise period, smashing its £1million target in the first 72 hours.

About Manifest
We build brands that change the world

In a world defined by experiences, it’s not enough for brands to simply stand for something – they must stand up for it. We are a brand communications agency built for this new purpose-driven era. 

Our agency is born from the belief that great marketing is no longer just about selling products; it’s about starting movements. So that’s what we do.

We love big strategy, big ideas, big data and big hearts. We are powered by creativity and pride ourselves on finding real solutions to real problems. We have offices in London, Manchester, New York, Stockholm & Melbourne and we complain about the weather in all of them. We love our work, we’re never boring and we always buy our round. Above all, we work hard and we’re nice to people.
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