Teralytics - Branding - Building a Future for Everyone

The Challenge 

Create a distinctive and recognisable brand identity to allow Teralytics to stand out within the data industry.

The Manifest Approach

We brought to life the power of data & delivered a BrandManifesto to help cement Teralytics’ position as a data industry leader through a bespoke visual identity.

Overview

In a data driven society, Teralytics believes the future should be built for everyone. By unlocking truly inclusive data on people’s journeys, they can help improve city infrastructure and public transport, resulting in faster journeys and more efficient cities.

Having worked with Teralytics for over a year, Manifest was asked to deliver a BrandManifesto to help cement its position as an industry leader.

Through our process we clarified, refined and articulated the Teralytics brand, established how it should be communicated to its audiences and set a framework for an authentic brand identity.

This new identity was influenced by the two-way flow of data; using bold abstract graphics, a modern palette and a contemporary typeface to create a striking aesthetic. This was then developed over various brand touch points, launching at the Mobile World Congress 2018.