ASICS - Mind Race

A world-first powerful experiment visualising the effect a period of inactivity has on our mental health. Collaboratively produced between client ASICS and agencies; GOLIN, UNIT 9 and Solarflare Studio.

Mind Race was put together with Dr. Brendon Stubbs and volunteers globally, where everyday athletes were monitored to see the impact a week of inactivity would have on their minds. By capturing multiple data sets, we were able to generate an atmospheric data visualisation that integrated both EEG readings with emotional and cognitive behaviour recordings from the Mind Uplifter™ Tool.

In collaboration with Audiovisual Artist Ben Heim we translate their State of Mind scores into an atmospheric data visualisation that represented the athlete's mind before, during, and after. The reactions to their results were then exclusively revealed - on set.

Mind Race was created out of the combined desire to push the goal of moving a million minds. With key findings highlighting participants’ State of Mind scores lowered by an average of 18%, a discovery of just 15 minutes and 9 seconds of exercise is all that is needed to return to a positive mental state.

The film documents 7 of the participants' results, visualising the true link between exercise and better mental health.

For more info visit: https://solarflarestudio.co.uk/work/asics-mind-race/​