Spanish Christmas Lottery - "There's no bigger prize than sharing"
A heartwarming spot celebrating the prize of sharing, "There's no bigger prize than sharing" runs as the epicenter of the campaign for the Spanish Christmas Lottery. In the first installment, Manuel sees his friends at the neighborhood bar celebrating winning the top lottery prize and goes to congratulate them. Presumably, he didn't get his money to Antonio in advance. When he congratulates Antonio, the bar owner, he's presented an envelope with a winning lottery ticket that Antonio held for his friend Manuel.
Leo Burnett Worldwide operates with a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Part of the Publicis Groupe, Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of the world’s largest agency networks with 85 offices and nearly 9,000 employees.
