NSPCC - Day In the Lonely
We partnered with NSPCC & Childline to produce ‘Day in the lonely’, a
TikTok-first campaign supporting teenagers experiencing loneliness.
Real teen testimonials from the Childline message board were the source
material for the three scripted films that we produced, subverting the
day-in-the-life format by showing how loneliness can feel overwhelming
throughout the day, before signposting how to access Childline resources
for support. Our in-house casting team sourced a diverse range of first-time
teen actors to star in the three films.
The campaign was not only native to TikTok, but assets were produced to run
across Snapchat, Meta, Spotify & Xbox as part of our approach to reaching
as many of our audience as possible.
The campaign won Gold at the UK Content Awards 2023 for Non-Profit /
Charity Content Campaign of the Year.
Storytellers for a changing world
JustSo is a B Corp content studio, helping partners unlock new audiences through brand storytelling, content and entertainment.
We’re here to tell stories that inspire audiences worldwide and drive business objectives, all done with a strong underlying sense of purpose.
We bring together audience strategy and global content production to create work that's beautifully crafted, entertains audiences, and has a measurable impact.
Our end-to-end model delivers efficiency, improves collaboration and offers the nimbleness needed to have an impact in today’s changing world.
You can get a feel for our work, and who we are here.
