Patrick Griffin Reveals The Sports Car Nature Of The Kia Sedona

You don’t expect a minivan to be this cool. But in the capable hands of jumP editor Patrick Griffin, cool is only the beginning. The Kia Sedona takes the racecar stage in this new spot directed by Malcolm Venville. The atmosphere is taut and the tension is high while the Sedona speeds along the track like a superstar in the Indy 500. Inside, the car passengers are decked out like racecar drivers exploring the new features of the Sedona and relaxing safely. Griffin deftly handles this contrast of speed and calm. With the use of perfectly timed sound effects and cuts, he elevates the minivan out of its suburban status and into the world of racecar sleek. It’s not a sports car. It’s a Sedona. But with Patrick Griffin behind the wheel, it feels just as cool.