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Tropicana - All Pulp

Tropicana
03/04/2023
Advertising Agency
New York, USA
15
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Brand
Agency / Creative
Production
Editorial
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This April Fools' Day, Tropicana has created a fake product inspired by one of the internet's fiercest debates: the best amount of pulp in orange juice. For some reason, people have strong opinions—and Tropicana has a juice for every preference. This got us thinking: if orange juice fans are already so divided between "no pulp," "some pulp," and "lots of pulp," what would happen if we added a fourth option? Enter "All Pulp." To introduce our pulpiest juice yet, we worked with our in-house studio, Yeti, to develop a short, satirical announcement post. The result? A video to establish the launch of All Pulp as a huge step forward for the brand—and for pulp lovers worldwide.

About MullenLowe U.S.

MullenLowe is a creative agency with a strong entrepreneurial heritage and challenger mindset. With offices in Boston, New York, and Los Angeles, MullenLowe is renowned for using creativity to get brands an unfair share of attention.

Follow us on Instagram: https://www.instagram.com/mullenloweus/


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