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JELL-O "Faces"

26/01/2015
Advertising Agency
Chicago, USA
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JELL-O is launching a new advertising campaign “Made With JELL-O-V-E” created by Leo Burnett Chicago. The campaign is driven by the insight that JELL-O has a special ability to bring families together. This is the first campaign for JELL-O created by Leo Burnett after winning several Kraft brands last November. The new TV spot “Faces” shows JELL-O creations decorated to make faces—animal face, smiley faces, faces on pudding and faces on gelatin. Each face is unique, but share one thing in common—a smile. The campaign inspires people to be spontaneous and creative with JELL-O by showing 101 ways to use it. People can go to http://www.Jello.com/ to discover, pin and like the "101 ways to make you smile." The integrated campaign consists of TV, digital online video, social media and influencer programs.
About Leo Burnett Chicago

Leo Burnett Worldwide operates with a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Part of the Publicis Groupe, Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of the world’s largest agency networks with 85 offices and nearly 9,000 employees. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our siteFacebook page and follow us via @leoburnett.

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