Sky Broadband - BT PINC

This TVC for Sky Broadband playfully lands the news that BT’s Broadband prices are going to be increasing, but Sky’s will be frozen for 18 months. As well as using the loveable Minions, we were tasked to create a strong creative advert that stands out in a busy market and that would speak directly to BT customers. With BT’s prices on the rise, we made a creative asset that sums that up their bulging prices perfectly – an inflating balloon! And as we were talking directly to BT customers, we created a nice purple balloon with the letter B & T on them.