McDonald's - Ingredients
“Ingredients,” part of McDonald’s “A Little More Lovin Can Change a Lot” campaign, is a unique spot for the Big Mac, using minimalism to demonstrate how massive and important the Big Mac really is. Some things are so iconic that they simply need nothing else to be described. By comparing the “ingredients” of iconic films and the Big Mac, Leo Burnett created an interactive commercial that creates a game for the audience.
Leo Burnett Worldwide operates with a simple and singular approach:
put a brand’s purpose at the center of communications to truly connect with
people. Part of the Publicis Groupe,
Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of
the world’s largest agency networks with 85 offices and nearly 9,000 employees. To learn more about Leo Burnett
Worldwide and its rich, 80-year history of creating iconic brands, visit
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