Sun Joy - Your Guilty Pleasure
Background
Sun Joy is a soft drink with a small and loyal follower base. It is used to be known for its humorous communication, but hasn't been campaigned for many years. That's why it's now time to revitalise the brand with a small yet bold campaign on the Danish market.
The task
Develop a creative concept for a bold and fresh Sun Joy campaign.
We’re a hybrid between a strategic consultancy and a creative shop, supporting
our clients all the way from business problem through to creative solutions,
anchored in community insights.
Our vision is to help brands connect their storytelling to their strategic potential, building brands that have a positive impact on people and the future.
Deep insight into community and cultural drivers is our differentiator and point of departure.
We’re the opposite of ideas dreamt up in ivory towers - we let our behavioral insights framework lead the way.
That’s how we unlock creativity that can elevate both business and brand.
Rethinking, unlearning and reimagining a different way.
