Nissan - PRIDE Partners of Progress
Celebrating PRIDE month is not just a matter of raising rainbow flags and organizing parades; it is an opportunity to embrace and honor the diverse and vibrant LGBTQ+ community. It is a time to recognize the struggles and triumphs of individuals who have fought for equality, acceptance, and the freedom to express their authentic selves. Slang Music Group, a Black-owned music production company, understands the significance of this month and actively participates in the celebration of intersectionality and inclusion both within their workplace and through their creative endeavors.
Led by its president, Vince Lawrence, a cisgender Black man, Slang Music Group has played a pivotal role in the House Music Movement. Despite the genre defining hit music being started by Black straight teenagers, this movement has always been a safe haven for gay expression, providing a platform for individuals to create new musical art forms that celebrate their identities and experiences. By recognizing and supporting those positive LGBTQ+ lifestyles, Slang Music Group stands against prejudice, discrimination, and hate of any kind.
Dr. Cornell West, a prominent philosopher and activist, once said, "I don't draw any distinctions between any forms of bigotry or forms of ideology that lose sight of the humanity of people. I can't stand white supremacy. I can't stand male supremacy. I can't stand imperial subjugation. I can't stand homophobia." This sentiment echoes the principles embraced by Slang Music Group. They understand that fighting against any form of bigotry and championing inclusion is not only a moral imperative but also an essential aspect of maintaining our shared humanity.
One remarkable example of Slang Music Group's commitment to promoting LGBTQ+ representation is their involvement in the creation of the "chosen family" commercial for Nissan. In this heartwarming film, Nissan asks LGBTQ+ individuals to reflect on the positive influence their chosen family has had on their lives. The ad features two groups of friends driving to a park in a Nissan Kicks and a Rogue Platinum, engaging in meaningful conversations about the support and encouragement they have received from their chosen family. They emphasize the importance of being true to oneself, pursuing dreams, and refraining from judging others. The commercial culminates in a joyful gathering at the park, where these chosen families come together to enjoy an afternoon picnic. Slang Music Group's creation of original pop music for this commercial adds an extra layer of vibrancy and joy to the message of love, acceptance, and unity.
Supporting freedom of expression, art, and self is not only an act of solidarity with the LGBTQ+ community, but it is also a way of protecting our own freedoms. By nurturing an environment where everyone can authentically express themselves, we foster a society that thrives on diversity, creativity, and acceptance. When we stand together against prejudice and discrimination, we create a space where individuals can feel safe, celebrated, and inspired to explore their true potential.
In celebrating PRIDE month, it is crucial to remember the rich history, the ongoing struggles, and the remarkable achievements of the LGBTQ+ community. It is an opportunity for individuals, organizations, and companies like Slang Music Group to demonstrate their unwavering support, not just in words but through actions that celebrate diversity, promote inclusion, and advocate for equality. By doing so, we move closer to a world where every person can live their life authentically, with pride, and without fear of judgment or discrimination.
