Time's "Kid off the Year," Gitanjali Rao, discovers the importance of STEM in creating AMC's The Walking Dead from key female crew members Aisha Tyler, Vera Chow and Jasmine Garnet.
We teamed up with AMC and the Ad Council to create a series of custom vignettes for their “She Can STEM” campaign featuring Gitanjali Rao and the talented team behind one of television’s most successful series, AMC’s The Walking Dead. Each spot focused on how the production team utilizes aspects of STEM in their craft, from costume design and art direction to the overall direction of the series. The campaign rolled out across linear and social on AMC and other networks.