ABAAD Resource Centre for Gender Equality - Dirty Laundry - Case Study

Born in Chicago and with offices across the globe, Leo Burnett was built on a simple belief. That the most creative, most effective and most powerful work has people at its core—their needs, wants, dreams and hopes. It’s a belief that can be seen in action in everything we make.

Today, we call this belief HumanKind. And it’s helped countless brands become more valuable to the people they serve, all around the world.