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Canopy - Solutions Are Sexy

Canopy
13/06/2023
Production Agency
London, UK
11
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Agency / Creative
Production
Post Production / VFX
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How do you make paper packaging look sexy? 

As part of the their Pack4Good initiative, Canopy commissioned Parkview to create a multi media campaign which highlights earth friendly alternatives to mass produced paper packaging. Much of the world's packaging (predominantly in the beauty and food industries) is made from cutting down ancient and endangered forests but there are manufacturers out there making packing from natural and recycled waste. Our mission was to showcase these alternatives and position them as real, viable, appealing options for brands and consumers.

Directed by Helena C-J and shot by Mike O’Connor Solutions Are Sexy celebrates all of those working hard behind the scenes in climate action. Crafted with a lick of humour and squeeze of self awareness - this film speaks to all those working to support the transition to a more circular system that doesn’t cost the earth.

Solutions are sexy and they’re here. Welcome to the future!


About Parkview Creative
Parkview is an independent, multidisciplinary creative studio based in North London.
Our team work directly with brands, creative agencies and PR houses alike, managing campaigns from start to finish, strategy through to production.

We’re renowned for our good people, curating diverse teams of freelance talent to best suit the brief. Our scaleable approach means we invest as much as possible into the creative and waste very little on overheads which won't serve the project.

We build long-lasting client relationships: always available to talk, keen to listen and ready to welcome collaboration.

Most importantly, we believe that a job well done should mean that everyone has fun, feels valued and learns something new along the way.

"Our clients and partners share our mission and recognise the hallmarks of good practice. They work with us because we challenge their creative ideas, offer new perspectives backed by rigorous research and are devoted to doing a job well." 

Exec Producer & Founder Rachel King
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