Erwin Fraterman Keeps the Mazda Roadster Dream Alive
There’s much to celebrate in Mazda’s new spot for the MX-5 Miata, cut by jumP’s Erwin Fraterman. It’s the international journey seamlessly blended, putting you in the driver’s seat on an incredible ride. The roadster fans and their exuberant faces as they drive their favorite car. We see the gorgeous reveal of the MX-5 as the tunnel lights pulse over the body of the car when it emerges on the road. It is everything editor Fraterman and director Marcus Ubungen have created to showcase the joys of driving a roadster. Shot in the US, England, Spain, and Japan, the exhilaration of driving is international. Coupled with a sweeping soundtrack from Beacon Street, Fraterman imbues vibrant life into the dream of the MX-5 Miata. Long live the roadster.
jumP is an award-winning, bi-coastal creative editorial boutique focusing on commercials, features, short films, music videos, and emerging media content. jumP works with a wide range of directors, agencies and top tier brands, continually delivering powerful, emotional, and visually inventive results. The company roster includes partner/editors: Luis Moreno, Michael Saia; editors: David Trachtenberg, Patrick Griffin, Troy Mercury, Erwin Fraterman, and David Johnston. #FreeTheBid with Jump editors Kadie Migliarese and Kristin Yawata.
