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SOL - Taste The Sun: Cheffing

SOL
22/06/2023
Production Company
Johannesburg, South Africa
12
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Agency / Creative
Production
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​For work that really shines through, who did Sol call? Katlego Baaitse.

​Over the years Sol Beer has built its brand on being light, bright and refreshingly fun. So when Rapt Creative created a new series of ads for their client, they needed someone with the same sense of irreverence with a distinctive style.

​Enter Katlego Baaitse. With his agency background Katlego is super skilled in crystal clear communication, along with an amazing ability to get outstanding performances from his cast. And what a cast! You want bright? You want fun? You want to taste the sun? Then you want Mandisa “MandzNotHot” Jakavula, Farieda 'Pharoahfi' Metsileng and Lindah Majola. What followed was a crazy two-day shoot where everyone and everything just popped – and came together in eight quirky, totally out-there ads that did too.

​Check out the end result yourself for a taste of just what Katlego can bring to the table. Then contact us about your bright ideas. Because we’d love a taste of them too.

​CREDITS

​Client: SOL
​Senior Brand Manager: Mathew Walton
​Brand Manager: Warrick Wyngaard
​Agency: Rapt Creative
​Executive Creative Director: Sanché Jansen van Rensburg
​Creative Director: Chris Fouche
​Copywriter: Phakamani Mancotywa
​Senior Account Manager: Asbo Ofori-Amanfo

​Director: Katlego Baaitse
​1st Assistant Director: Cameryn Clarke
​Executive Producer: Liesl Lategan
​Producer: Bale M
​Production Manager: Relebohile Thianye
​Trainee Director: Hloni Ntsooa
​Casting Director: Kevin Gray
​Production Assistant Tapiwa Nyamayawo
​Production Intern: Neo Dlukulu
​DOP: Adam Vinokur
​Photographer: Warren Van Rensburg
​Key Gaffer: André Beumer
​Key Grip: Riaan Hanekom
​DIT/VT: Nena Buchmann
​Sound: Mlatu Mathebula
​Art Director: Stephanne Erasmus
​Wardrobe: Melissa Henderson
​Makeup: Tshego Ramorwesi
​On Set Medic: Neo Makola
​Post Producer: Ed van Blerk
​Editor: Kelly Barret
​Online vfx: Bradley Gossop- Fresh VFX
​Colorist: Michele Wilson – Upstairs Ludus
​Influencer
​Lindah Majola
​Featured Extra
​Christopher Masombuku

About Spitfire Films

“Where there’s a screen, there’s an opportunity.” When Spitfire Films was established a decade ago by Executive Producer Liesl Karpinski and Director AK, this was a statement of intent designed to disrupt the existing production model. And Spitfire has been doing it successfully ever since. South Africa’s first 360º content production company, Spitfire has collaborated closely with the industry’s top advertising agencies and clients to create some of the country’s most effective – and engaging – content.


From TV and cinema commercials, and hugely successful interactive digital campaigns (KFC “Shakin”), to activations for Fox Crime, Insta stories for Mumm Champagne, and SA’s first interactive horror film with Facebook Live for DSTV, Spitfire has created outstanding work for every kind of content. And built a reputation for fast turnaround times, excellent value, and high creative standards. Standards embraced by our grassroots talent who are in the process of becoming Spitfire shareholders.


But it’s the work itself that speaks the loudest to Spitfire’s intent. And talent. Please take a look.

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