Nissan USA - Electric Beats
Nissan is proud to continue our commitment to amplifying Black excellence in music. This Black History Month, with the help of breakout star, Jay Ellis, and the All-New 2023 Nissan ARIYA Electric Crossover Vehicle, we are honoring the influence of African-American musicians from the past and paying it forward to artists of today. On the company's website Nissan invites consumers to meet Slang Music Group's founder, Vince Lawrence @vingoslang, "the music producer behind our #ElectricBeats campaign, and a champion of representation for Black musicians."
We create music that is relevant and at the forefront of the industry for artists, television, film, and gaming. Our team of experienced experts enables us to create music that enhances brand equity by touching consumers and listeners in a visceral way. We work side-by-side with a variety of industry professionals to further our ability to execute large-scale musical initiatives. Our music is critically acclaimed. Our approach is unique. Our forward thinking has led to the creation of the house music genre, multiple RIAA Gold & Platinum awards, and the development of new and innovative talent. These achievements translate to passionate advocates of our music and product, ultimately driving revenue. Slang Music Group is led by a select group of highly accomplished music producers and business entrepreneurs. We believe that a comfortable and encouraging work environment directly contributes to the innovation and creativity of our staff , which translates into a positive, efficient, and excellent client experience.
