Peroni - Back to Zero

IT ALL STARTS WITH ZERO.

​Peroni Nastro Azzurro, the UK’s Number 1 Super Premium beer brand , launched a global campaign to encourage consumers to ‘Live Every Moment, with 0.0% alcohol’. This is Asahi’s biggest innovation to date, with over £17million invested in creating the premium 0.0% beer and is supported with a full integrated campaign.

‘Back to Zero’ shows how ‘it all starts with zero’. We open on a beautiful close-up of our couple as we follow their story in reverse going back to the moment they first met. We see them jumping out of the water, enjoying a Peroni Nastro Azzurro 0.0% with friends, travelling on Vespas along the coast of Italy, stopping at an outdoor market before seeing how they serendipitously met over a Peroni Nastro Azzurro 0.0% on a beautiful Sicilian rooftop bar. Each micro-moment shows that you can live every moment,
with or without alcohol. It was filmed in the beautiful ancient coastal city of Ortigia, Sicily by world-renowned Grammy Award winning film director Greg Oryohrel.