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Peroni - Nessun Dorma

Peroni
08/08/2023
Advertising Agency
London, UK
14
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Agency / Creative
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Music / Sound
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‘NESSUN DORMA’

The world cup elicits a global passion like no other. But for most people, that passion is about much more than the game itself. The world cup shows people that no matter which team we support, passion unites us.

An Italian icon, ‘Nessun Dorma’ nevertheless transcends partisan support and unites everyone with its crescendo of passion and anticipation. This is why ‘Nessun Dorma’ has become the most enduring & evocative global anthem for the World Cup. 

Since Italia ’90, the Three Tenors have performed Nessun Dorma at the 1994, 1998, 2002 and 2006 World Cups, and it was performed by Andrea Bocelli at the opening of the Euro 2020 tournament. In September 2022 Peroni Nastro Azzurro launched ‘Nessun Dorma’ to the UK in the buildup to the World Cup. 

About Unbound

An independent agency founded on the idea of being Unbound. Unbound by the stereotypes, labels and rules of the traditional agencies. 

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