Peroni - Nessun Dorma
‘NESSUN DORMA’
The world cup elicits a global passion like no other. But for most people, that passion is about much more than the game itself. The world cup shows people that no matter which team we support, passion unites us.
An Italian icon, ‘Nessun Dorma’ nevertheless transcends partisan support and unites everyone with its crescendo of passion and anticipation. This is why ‘Nessun Dorma’ has become the most enduring & evocative global anthem for the World Cup.
Since Italia ’90, the Three Tenors have performed Nessun Dorma at the 1994, 1998, 2002 and 2006 World Cups, and it was performed by Andrea Bocelli at the opening of the Euro 2020 tournament. In September 2022 Peroni Nastro Azzurro launched ‘Nessun Dorma’ to the UK in the buildup to the World Cup.
An independent agency founded on the idea of being Unbound. Unbound by the stereotypes, labels and rules of the traditional agencies.
Unbound was founded in 2020 by Elspeth Lynn and Paul Hogarth, born from a shared mission to disrupt the traditional and cumbersome agencies we once worked for.
We are bound by one thing - building an agency that serves clients in a more caring and nimble way, without compromising the creative.
We do what is right by our Clients. We help them succeed, as well as providing a more cost effective and collaborative way of getting there.
We make Ideas that are unbound.
Ideas that can go anywhere and everywhere. Any channel. Any country. From purpose to POS. Performance driven.
From the big picture to the smallest touchpoint, we have created many brand platforms and have guided some of the world’s biggest brands. Covering everything from above the line, below the line, and through the line campaigns, experiential activations, content, POS, e-commerce and retail.
We are all in.
We care about the work we do, and you will feel that dedication every day. And you will get that from a team that is both experienced and one that you can trust. You get exactly the people you need and want, without paying for ones you don’t.
It’s with a thorough understanding of our client's business that we make the right work for our clients. Creative that works. We care about ROI and delivering results. From the initial concept to in-depth research and final delivery, we are dedicated partners, ensuring that every step aligns with our clients' goals and drives success.
